My 2026 Fashion and Beauty trend predictions

(yes I know we're a month in)

I know weโ€™re already a month into 2026 but I thought it would be fun to make some trend predictions.

Low Effort Beauty

I think low effort beauty is definitely here to stay. I donโ€™t think heatless curls are going anywhere. I can definitely see at least a few new methods to achieve them circulating on TikTok. I can also see more brands coming out with lip and cheek stains with overnight lip stains continuing to rise in popularity. I wouldnโ€™t be surprised if brands brought out bronzer/contour versions of blush stains (which I hope they do!).

A slight update to the natural make up look

I think thereโ€™ll be a slight shift away from the clean girl โ€˜no makeupโ€™ makeup look thatโ€™s been popular over the last couple of years and make up will become less subtle especially since everyoneโ€™s obsessed with 2016 right now. I donโ€™t see 2016 glam making a full a return but I think weโ€™ll start heading that way.

All this effort to make it look effortless

Effortless up dos where you watch the tutorial 10 times and still donโ€™t understand how to do it - I think theyโ€™ll continue to be all over TikTok. Maybe on the 11th watch Iโ€™ll finally figure it out.

Beauty Electronics

It wouldnโ€™t surprise me if Dyson move into skincare this year and release a red light therapy mask to rival the Shark one. Since people love a beauty gadget I reckon weโ€™ll see at least one more electronics brand release a product within the beauty space.

Tights get an upgrade

This is already starting to happen but I think over the colder months weโ€™ll see more patterned tights and maybe even coloured tights that would make Blair Waldorf proud.

The return of more colour

This is probably wishful thinking but Iโ€™d love to see more colour return to peoples wardrobes and a shift away from the very neutral aesthetic that a lot of people have been wearing.

Let me know if you agree with these and what your predictions are!

* This post was originally posted on Substack - you can subscribe here.

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